Fizzy Yellow comes full circle?

I saw this post come by today about a new brewery called "Garage Beer" from Brewbound:

Garage Beer – an “internet darling” turned mainstream lager brand, with the backing of Jason and Travis Kelce – is on pace to ship around 4 million case equivalents (around 300,000 barrels of beer) by the end of 2025. The brand is trending up “400% or 500%, depending on whether you’re looking at consumption or shipments,” owner Andy Sauer shared with Brewbound.

Their website "About Us" suggests Americans are ready to go back to American Light Lagers the way they "used to be made".

Most beer brands use this space to tell you about their rich history, super secret brewing techniques, or how their founder had a vision of ancient yeast strains after getting lost on a trip to Europe.

Our story? We just really like light beer. So we made one that we think brings you back to the way American light beer used to be made. And a lime one too.

Garage Beer is crisp, refreshing, and 95 calories. It’s Beer Flavored Beer™ to be enjoyed anywhere you and your friends get together. The Garage is Always Open.

Now I'm not really sure what that means but it does seem to be the complete polar opposite of Greg Koch from Stone brewing in an epic rant against "big beer" and "fizzy yellow flavorless" beer. His main focus and assumption was that Europeans would welcome and even embrace the aggressive San Diego style of IPAs and Strong Ales like Arrogant Bastard Ale.

Greg Koch, The Beer Jesus From America

It may be worth re-watching "The Beer Jesus From America" to hone in on what seems to be arrogance and errant thinking. The Europeans still prefer their beers made traditionally, with simple and more balanced flavor profiles than what craft beer was offering here in America. As you likely know, Stone Berlin failed and they ultimately sold out to "Big Beer", which is something Greg Koch swore would never happen.....

It seems the Germans are not ready for (or do not want) aggressive out-of-balance yet extremely flavorful and interesting America craft beer styles.

So back to Garage Beer.....

We just really like light beer. So we made one that we think brings you back to the way American light beer used to be made.

What does that mean? Do they mean the way it was originally made back in Germany and the Czech Republic? Perhaps in 18th or 19th century America, beer was still similar to it's European counterparts? Or do they mean the adjunct-laden beers we see in "Big Beer" since the 1970s? Certainly early American brewers used what they had available locally like 6-Row malt and corn so who knows what it tasted like...

I checked out Garage Beer's website for their beer finder and it seems to be available everywhere. I plan to pick up at least one can to see what it actually tastes like. Get a little taste of the glory, see what it tastes like..

Perhaps the whole thing is just a marketing ploy tied to the Kelce brothers from the NFL and has nothing to do with the quality of the beer.... But it does show that Americans still love light lagers and perhaps want to consume lower ABV beers with fewer calories for health reasons maybe?

However, it seems clear to me at least that Americans still embrace basically all types of beer, including authentic European classics from Germany, Belgium, Czech Republic and so on. But we also love our IPAs, sours, and hoppy pale lagers that many would find unbalanced by German standards. And by far the most common beer style Americans drink overall is "Big Beer" adjunct American Light Lagers which tastes nothing like "the way they used to be made". The whole thing is confusing to me and gives me a headache! :)